Twitter Marketing For Mortgage Professionals is written exclusively for mortgage loan originators who want to build an online following, drive more mortgage leads and get the attention of Realtors and prospective borrowers. There are many social-media platforms out there, so why a book just aboutTwitter? The best social-media platform out there—just like the best exercise program or the best diet regimen—is the one that you’ll actually do. Simple as that. Facebook, Google+, YouTube, Instagram and Pinterest, just to name a few, have their merits, but the fastest and easiest platform to start with and stick to is Twitter. In fact, you can be up and running and tweeting in just 10 minutes. If there’s a secret to marketing success on social media, it’s consistency. Showing up every day and sharing your expertise with your target market. On Twitter, that’s very easy to do. Your messages (tweets) are limited to 140 characters. That kind of brevity imposes a discipline to get right to the point, and that’s important because 85 percent of Twitter users access the platform from their cell phones. They’re scrolling their Twitter news feeds in a hurry. Twitter Marketing For Mortgage Professionals shows you how to use the platform to achieve the outcome you want—like getting way more leads(!) as quickly and easily as possible. If you’re a mortgage loan originator with absolutely no social-media experience, you’ll be an advanced and confident Twitter user by the end of this book. If you’re already familiar with Twitter, you’ll find dozens of great marketing ideas that you haven’t even considered yet. This book offers innovative Twitter marketing tips, tricks, strategies for all readers. It’s your all-in-one handbook for taking advantage of the little-known opportunities that the Twitter platform offers. Use it to wring every last business-building benefit from Twitter! Build your audience. Get more referrals. Rocket your leads.